Sunsilk, one of the leading hair care brands in Southeast Asia, is known for empowering young women through innovation and trend-driven campaigns. In collaboration with BABYMONSTER, a rising global K-pop girl group recognized for their bold energy and strong Gen-Z appeal, Sunsilk brings together beauty, music, and youth culture. This partnership aims to inspire confidence and self-expression among the next generation, while strengthening Sunsilk’s connection with K-pop fans through integrated marketing activations and community engagement initiatives.

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Client: PT Unilever Indonesia Tbk., Unilever PLC

Territory: Indonesia, Thailand, Philippines, Vietnam

Wisemen Scope: Origination, Talent Lead, Campaign Lead, Creative Lead, Execution Lead

Artist Agency: YG Entertainment

Production House: Studio Surplus

Director: Lee Jae-hyun

Photographer: Yoon Ji-yong​​

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