Biore UV collaborated with Stray Kids for a high-impact brand activation held in one of Jakarta’s busiest pedestrian tunnels, transforming a high-traffic public space into an immersive fan and consumer experience.

The tunnel was fully dressed with striking, large-scale Stray Kids visuals, creating strong brand visibility and social media buzz. A dedicated on-site booth invited passersby to explore the Biore UV range through product trials and direct purchases, supported by exclusive promotions available throughout the activation period.

This initiative successfully blended K-pop culture and beauty, driving engagement, product trial, and sales in a dynamic urban setting.