Kinder Bueno, a globally loved chocolate brand known for its crispy wafer and creamy hazelnut filling, continues to engage young consumers through exciting lifestyle-driven campaigns. As part of a regional Asia campaign, the Kinder Bueno K-Pop Experience brought together participants from multiple markets — including Hong Kong, Indonesia, Malaysia, Thailand, Taiwan, and Singapore. In collaboration with K-pop idols, the campaign delivered exclusive fan moments, immersive activities, and culturally relevant experiences that strengthened Kinder Bueno’s positioning as a fun, youthful, and trend-savvy brand while building deeper emotional connections with Gen-Z audiences across the region.

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