Bank Central Asia (BCA)

Marking a milestone in pop culture partnerships, Bank Central Asia collaborates with ENHYPEN through its iconic Flazz BCA to launch the first-ever BCA collaboration with a K-pop artist. This exclusive initiative introduces eight special edition Flazz card designs—one featuring ENHYPEN as a full group, alongside seven individual member versions starring Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki. Seamlessly blending everyday transactions with fan culture, this collaboration brings global K-pop influence into a lifestyle payment solution, elevating the myBCA experience and offering fans a unique way to stay connected with their favorite group while enjoying the convenience of cashless living.

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Client: PT Bank Central Asia Tbk.

Territory: Indonesia

Wisemen Scope: Origination, Campaign Lead, Execution Lead

Production House: BELIFT LAB & HYBE