The collaboration between JISOO and VITADAY highlights a strategic partnership that blends global star power with a health-focused lifestyle message. As a widely recognized icon known for her elegance and influence, JISOO brings strong brand credibility and emotional connection with fans, while VITADAY leverages her image to position itself as a modern, youthful, and everyday wellness companion. This collaboration not only strengthens VITADAY’s visibility across key markets but also resonates with consumers who aspire to balance beauty, health, and vitality in their daily routines.

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JISOO is the First-ever Global Brand Ambassador for VITADAY and likewise, VITADAY is JISOO's First-ever Fast-Moving Consumer Goods Brand Ambassadorship role !

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Client: VITADAY CORPORATION

Territory: Global

Wisemen Scope: Origination, Talent Lead, Campaign Lead

Artist Agency: BLISSOO

Creative Agency: Leo Thailand

Director: Yuann

Photographer: Mok Jung-wook

Production House: Kidzfrmnowhere

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