JENNIE is publicly known as a VASELINE user. Since at least eight years ago, she has been showing that she uses petroleum jelly, lip balm, among others. She took cute pics, carried the products in her bag, and even told her must have items in a variety show. VASELINE has aspired to have her onboard for some time. We are glad and proud that we could make this Project happened. A perfect pairing for each other. VASELINE x JENNIE. This partnership not only elevates VASELINE’s image among younger, style-conscious, audiences but also strengthens its presence in the global beauty market through JENNIE’s powerful reach and cultural impact.

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JENNIE is the first ever VASELINE Global Brand Ambassador and likewise, VASELINE is her first ever Global Fast-Moving Consumer Goods brand ambassadorship role !

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Client: Vaseline (Unilever Global)
Territory: Global
Wisemen Scope: Origination, Talent Lead, Campaign Lead
Artist Agency: ODDATELIER (OA ENTERTAINMENT)
Creative Agency: Ogilvy
Director: Yu Kwang-goeng
Photographer: Ahn Joo-young
Production House: MATTERS IN LIUKH & Nine Tailed Fox Production